I'm very excited today, as I've had a wee fashion article published in the JC today (all the Jewish mummies are very proud) but I don't want to toot my own horn - I'd rather gush over an amazing new website founded by an amazing gal, Lucy Norris.
Say hello to Pret-a-Rever! This fab new exclusive website, is all about being on trend - but not on trend now, or even next season, but the season after that and beyond! It also allows you to buy into those seasons, so you'll really have your finger on the fashion pulse. Forget about that camel coat for AW10 and the colour blocking for SS11 - you'll be knowing what to rock before the High Street has any idea!
Pret-a-Rever is a new online magazine website dedicated to the stories within, not only fashion, but all creative industries. Not only is it packed with stimulating editorial content, but it has a trend guide, which shows you where trends come from and where they are going. Once the content has enticed you to buy, you can click on the pic and be directed to an online luxury retailer, such as my-wardrobe or Start-London (and loads more in the pipeline!)
This a a truly revolutionary website, and I believe amazing things are going to come of it - remember the name and be ahead of the trend!