Um hello! How amazing is Primark's SS11 video campaign? I felt like I was watching a Prada...well...maybe not Prada, but at least a Marc Jacobs or Ralph Lauren campaign vid.
The guy and gal model look uber high fashion, chic and just the right amount of beautiful model bored. I love this collection, and it's clear to see that Primark have truly drawn inspiration from some of the best collections from the SS11 catwalks, including Stella McCartney, Marc Jacobs, Pucci and Jill Sander.
Definite favourites include the horizontal stiped maxi dress, peasant girl dress and paisley print kaftan maxi...and the boys stuff ain't bad either. Little slim fit sailor t-shirts, boat shoes and candy stripe shorts...it's a collection worthy of the most fashionable guys in Shoreditch! Have a gander and get down to Primark ASAP before all the best bits go...you know they will! Enjoy x