You might remember a few weeks ago I wrote about going to the River Island SS12 press day (if you haven't read it, you can read it here).
I was really impressed with the collections and the trends that River Island have chosen to interpret...and I think you'll love them too! Be prepared for colour!
The brand has just released a video as a preview to the collection. It can be found on River Island's youtube channel, but I have popped it here, just for you! It's a great insight into how the brand creates its key looks for the season, and seeing the photoshoot from a behind the scenes angle. I also love seeing the models and make-up being applied, and the photographer working his stuff!
What do you think? Would you like it if more brands shot videos like this? Enjoy x
Showing posts with label ss12 collections. Show all posts
Showing posts with label ss12 collections. Show all posts
Tuesday, 10 January 2012
Tuesday, 3 January 2012
ASOS SS12 Trend Report
Part of my job is to evaluate and see what competitor brands are e-mailing about in their newsletters, that get sent out to their customer database. Combine that with my love of shopping, I'm signed up to a fair few of these newsletters!
For the past few weeks, I have been skimming the majority of them, as they have mainly been about sales, sales, sales, and the content has not been that exciting!
Today, all that changed when I received an e-mail from ASOS. I got very excited, as it was their seasonal trend report for SS12! Yippee! Now, as you are aware, I am far more of a fan of autumn/winter fashion, but, the catwalks for SS12 were so gorgeous, I am actually really looking forward to building a new wardrobe for the new year.
Anyway, ASOS do really fab trend reports, and have focused on key trends including; Freak Like Me, Lace Odyssey, Game On, Mermaids, Pyjama Party, Pretty Sweet, 21st Century Gatsby, Colour Blast and Total Print. You can have a looksee at the inspiration behind each trend and then shop it! The perfect cure for the January blues.
I've put a little image of the trends all together below. What do you think? Are you ready to start embracing spring's trends? Enjoy x
For the past few weeks, I have been skimming the majority of them, as they have mainly been about sales, sales, sales, and the content has not been that exciting!
Today, all that changed when I received an e-mail from ASOS. I got very excited, as it was their seasonal trend report for SS12! Yippee! Now, as you are aware, I am far more of a fan of autumn/winter fashion, but, the catwalks for SS12 were so gorgeous, I am actually really looking forward to building a new wardrobe for the new year.
Anyway, ASOS do really fab trend reports, and have focused on key trends including; Freak Like Me, Lace Odyssey, Game On, Mermaids, Pyjama Party, Pretty Sweet, 21st Century Gatsby, Colour Blast and Total Print. You can have a looksee at the inspiration behind each trend and then shop it! The perfect cure for the January blues.
I've put a little image of the trends all together below. What do you think? Are you ready to start embracing spring's trends? Enjoy x
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| Click to enlarge the ASOS trends |
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