Tuesday, 26 March 2013
Beyonce for H&M Confirmed!
It's exciting news if you are a fan of Beyonce...or H&M...or celebrity fashion campaigns.
It has now been confirmed the Beyonce will be the face of H&M's summer campaign! Yay!
After being accidentally leaked on Twitter by one of Bey's dancers back in January, the brand have now revealed one of the gorgeous shots of the diva, which will be being featured this summer.
My favourite ever singer will be modelling pieces inspired by her individual style, in particular, beachwear and swimwear pieces. The shoot took place in the Bahamas, and features Beyonce chilling out on sun loungers and posing by the sea. According to sources at the shoot, Beyonce gave her own "personal input on the pieces used in the campaign." Expect some fierce shots if this is the case!
"I've always liked H&M's focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements -fire, water, earth and wind," said Knowles. "It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial."
The print advert will run alongside a television commercial, which will feature a brand new Beyonce song - Standing on the Sun.
I personally cannot wait to see all of the final images and the advert with her new song. Yes I know I am a complete push over when it comes to Mrs. Carter...but Beyonce + H&M = sheer genius!
Are you looking forward to seeing the finished campaign? Enjoy x