What happens when one of your favourite designers collaborates with one of your favourite drinks? Well, that would be the amazing Marc Jacobs being made the Creative Director of Diet Coke. A match made in heaven me thinks!
The appointment of the ab-tastic Marc Jacobs as Creative Director to the iconic drink, coincides with Diet Coke's 30th birthday - OMG, I'm almost as old as Diet Coke! Crazy. It may seem a bit strange to appoint a fashion designer as creative director to a soft drink brand, so what can we come to expect from this awesome collaboration?
To begin with, the design of the bottle - Mr. Jacobs is going to give it a whole new look! And with the likes of Karl Lagerfeld and Jean Paul Gaultier already having designed Diet Coke cans and bottles in the past, I think we can expect an amazing new look from Marc Jacobs. The new design will be launched later this month - perfect for coinciding with Fashion Week. There's also the new campaigns - and if these drool-worthy images and commercial are anything to go by, I cannot wait to see what else Marc Jacobs has up his sleeve.
What do you think about MJ as Creative Director to Diet Coke? Enjoy x