Yes, you read it correctly, H&M is teaming up with a Beckham, and it ain't Victoria! Old Golden Balls himself has teamed up with the high street brand to create a range of bodywear!
The first drop will hit H&M stores next Feburary, and this isn't going to be a one off collaboration, but a "long-term alliance!"
David quoted: “Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” says David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
“David Beckham is a true icon both of sport and style. It is incredibly exciting for H&M to be entering into a long-term partnership with him for his David Beckham Bodywear line. It is the start of an amazing adventure for us at H&M. Valentine’s Day in 2012 is going to be a very exciting time indeed”, says Ann-Sofie Johansson, H&M’s Head of Design.
The range will be available from 1800 H&M stores in around 40 countries worldwide...what do you think? Would you wear Beckham endorsed bodywear? If I can get a body like his wife from wearing it, then I might be sold!! Enjoy x