River Island SS12 Preview Video

You might remember a few weeks ago I wrote about going to the River Island SS12 press day (if you haven't read it, you can read it here).

I was really impressed with the collections and the trends that River Island have chosen to interpret...and I think you'll love them too! Be prepared for colour!

The brand has just released a video as a preview to the collection. It can be found on River Island's youtube channel, but I have popped it here, just for you! It's a great insight into how the brand creates its key looks for the season, and seeing the photoshoot from a behind the scenes angle. I also love seeing the models and make-up being applied, and the photographer working his stuff!

What do you think? Would you like it if more brands shot videos like this? Enjoy x