Musings and ramblings of a Jewish Fashionista

Musings and ramblings of a fashion and beauty obsessed mama. A fashion, beauty and lifestyle blog.


Saturday 30 June 2012

Mulberry's AW12 Campaign Preview

Happy Saturday!

I'm so sorry I have been AWOL for the last couple of weeks. There has been a lot going on and I have had hardly any free time to blog...big fat sad face...but I am back now! Yay!

In the world of fashion, I am getting very excited, because it's time for designers to release their autumn/winter campaigns, and for the first drops of AW12 to start hitting the stores.

Already I have spotted a designer campaign that stopped me in my tracks and really caught my attention. Mulberry's AW12 is simply one of my favourite campaigns of all time. Photographer Tim Walker captures model Lindsey Wixson roaming around the woods in a dreamy setting, complete with two gorgeous Gruffalo style woodland creatures.

Tim’s work is like a series of fairytales, single images with a strong, rich narrative and just the right mix of charm, romance and darkness: he’s a kind of alchemist and working with him is like being part of one of his fairytales. The campaign shoot, deep in the woods, surrounded by monsters and the doll-like Lindsey Wixson, was a magical experience that perfectly brought our Autumn/Winter season to life.” states Georgia Fendley, Mulberry Brand Director.

Of course the clothes and accessories look amazing, but more than that, Mulberry have created a campaign, which captures the fun, spirit and magical nature that fashion should be about. I am in love!

What do you think about the campaign? Enjoy x





















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