Fab New T-Shirt and Hoodie Brand!

Now I'm not really a hoodie and t-shirt kinda gal. I love the rock chick look, but I've never quite been able to work it, and, to be honest, the whole "Camden Town" look has never really done it for me. So I was very pleasantly surprised and excited to be introduced to a fab new brand by a fellow fashionista friend of mine.

Dead Heroes are a unisex brand making t-shirts and hoodies inspired by Pop Art, Thrash metal, Skate and Punk culture, and have already been worn by UKs favourite clothes horse Fearne Cotton, as well as a host of cool rock bands. Anything that looks to great art movements and great figures from history (Abe Lincoln for example) for inspiration is doing something right in my books, and the designs are really unique - definitely not something you'll see in Topshop!

One of the people behind the brand is Mike Lewis of Lostprophets, and they have already featured in various publications including NYLON and FRONT and have had photoshoots with top fashion photographers and models.

So, if you feel like trying out a different look this year, have a gander at their website and bring out the inner rock chick in you! Enjoy! x

Fearne Cotton Rocking a Dead Heroes T